A WORKING MOM'S PEN HAVEN

Every once in a while I find myself in a trance.  I pause to reflect on what is happening in the world.  The feeling is overwhelming.   I recall the year that was. Then I remember the year before. The Pre-pandemic. What it meant for me then and what it means to me now. A world of difference. Something that I may never be able to go back to ever again. 2019...That year was when I backpacked with my husband from Vietnam to Cambodia to Thailand by land and air in 6 days- an awesome feat for someone with a chronic illness like me.  Manila to Ho Chi Mihn was supposed to bea  normal uneventful night flight but turned out to be a traumatic experience for our first time in Vietnam.  The taxi driver duped us into letting him count our money and with his quick hands was able to snatch at least P1,000 worth of Dong money from us.   We actually stayed in 2 hotels in Vietnam both of which were not worth mentioning at all.  Both were 2 star hotels whe...

It's been more than a year since I took the SEO specialization course from Coursera given by UC Davis Extension program. And boy is it a great pivoting experience so far.  As one who have been in the practice of market research for more than 20 years, venturing into a totally new field is not only nerve-wracking but also defining.  It changed my career path unexpectedly even at age 40.   It was also last year that I have concurrently been assigned as Head of SEO/SEM for the entire conglomerate.  And because of that, I have been able to practice SEO not only with one website but with 12.  One year later, I've seen these websites grow impressions by 1k% and traffic by 500% because of organic and local SEO.  It actually surprised me how powerful SEO really is in achieving traffic goals which will help you eventually grow leads. We now have a steadily increasing number of leads across the 12 brands.  But recently I have been trying to assess if I were...