A WORKING MOM'S PEN HAVEN

It's been more than a year since I took the SEO specialization course from Coursera given by UC Davis Extension program. And boy is it a great pivoting experience so far.  As one who have been in the practice of market research for more than 20 years, venturing into a totally new field is not only nerve-wracking but also defining.  It changed my career path unexpectedly even at age 40.   It was also last year that I have concurrently been assigned as Head of SEO/SEM for the entire conglomerate.  And because of that, I have been able to practice SEO not only with one website but with 12.  One year later, I've seen these websites grow impressions by 1k% and traffic by 500% because of organic and local SEO.  It actually surprised me how powerful SEO really is in achieving traffic goals which will help you eventually grow leads. We now have a steadily increasing number of leads across the 12 brands.  But recently I have been trying to assess if I were...

SEO writing, what's it about? SEO or Search Engine Optimization writing has become very popular among those who continue to seek work or extra income online. It has actually been in existence for about a decade but it has not been made known to a lot of people until just recently. But what exactly is SEO and what can it do for your website? To put it simply, take this scenario: You, your boss or your company may have designed or had someone design a very nice website for your company. You've got all the information in several pages and you've even uploaded a good video to showcase you company's services. However, you will soon realize that there's more to maximizing website than posting it on the web. Amid all the websites in the world, your new site would never have the chance of being seen unless you meant it to be seen. That's where SEO comes in. It presents a way for your site to be seen. It makes your site highly searchable in important and major s...