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How knowing SEO changed my career path

It's been more than a year since I took the SEO specialization course from Coursera given by UC Davis Extension program. And boy is it a great pivoting experience so far.  As one who have been in the practice of market research for more than 20 years, venturing into a totally new field is not only nerve-wracking but also defining.  It changed my career path unexpectedly even at age 40.  

It was also last year that I have concurrently been assigned as Head of SEO/SEM for the entire conglomerate.  And because of that, I have been able to practice SEO not only with one website but with 12.  One year later, I've seen these websites grow impressions by 1k% and traffic by 500% because of organic and local SEO.  It actually surprised me how powerful SEO really is in achieving traffic goals which will help you eventually grow leads. We now have a steadily increasing number of leads across the 12 brands. 

But recently I have been trying to assess if I were to shift my career to SEO/SEM.  I have been mulling over it for quite sometime. And I surmised that if I were to be really successful with this, I need to also be a good digital marketer which needs to include Social Media.  As shy as I am in real life, I really don't see myself turning into a vlogger or a tiktoker.  That's really not my thing.  But my hubby suggested that I should explore podcast instead. Well, maybe I will, maybe I won't, we'll see. 

Where am I going with this blog, I actually don't know. I just want to update and share my thoughts with everyone as I venture into a career assessment.  In my age, I know it's quite late and may not be a good thing since I think I already established myself in the research industry somehow.  But I know that even market research needs to be digitized and so I am also thinking to help the said industry to pivot to digital market research.  

By God's grace I'll be able to think things through. 


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