It's been more than a year since I took the SEO specialization course from Coursera given by UC Davis Extension program. And boy is it a great pivoting experience so far. As one who have been in the practice of market research for more than 20 years, venturing into a totally new field is not only nerve-wracking but also defining. It changed my career path unexpectedly even at age 40. It was also last year that I have concurrently been assigned as Head of SEO/SEM for the entire conglomerate. And because of that, I have been able to practice SEO not only with one website but with 12. One year later, I've seen these websites grow impressions by 1k% and traffic by 500% because of organic and local SEO. It actually surprised me how powerful SEO really is in achieving traffic goals which will help you eventually grow leads. We now have a steadily increasing number of leads across the 12 brands. But recently I have been trying to assess if I were to shift my career to SEO/SEM.
For more than 10 years, I have been using this blog as a notepad for my personal thoughts, life milestones, professional opinions on real estate and investments like house and lot and condo among other things. I have always been a writer by heart though most of my work are technical and business in nature. In this digital world, everyone has that desire to be heard online. I am one of them apparently :)