A WORKING MOM'S PEN HAVEN

It's been more than a year since I took the SEO specialization course from Coursera given by UC Davis Extension program. And boy is it a great pivoting experience so far.  As one who have been in the practice of market research for more than 20 years, venturing into a totally new field is not only nerve-wracking but also defining.  It changed my career path unexpectedly even at age 40.   It was also last year that I have concurrently been assigned as Head of SEO/SEM for the entire conglomerate.  And because of that, I have been able to practice SEO not only with one website but with 12.  One year later, I've seen these websites grow impressions by 1k% and traffic by 500% because of organic and local SEO.  It actually surprised me how powerful SEO really is in achieving traffic goals which will help you eventually grow leads. We now have a steadily increasing number of leads across the 12 brands.  But recently I have been trying to assess if I were...

I started to think about retirement at age 36.  I don't know why but it was then that I realized that despite my good prospects for promotion in the near future and my steady stream of income from the investments that we were making, I just knew then that I needed to start my journey to financial stability and security.   My son and my youngest was less than a year old then.  I computed in my mind that when he reached college at 18 years old, I would be around 55 years old by then.  I was unsure what I'd be by then.  Would I still be healthy enough to work?  Would we have enough savings to make sure that he has money for a decent college to go to?  Would he be intelligent enough to make it to UP to enjoy free tuition?  It was unsettling.  I felt I had to do something.  And so I realized that I wasn't even talking about retirement.  I was just thinking about Sam's college really.   So it was then that I made my big lea...

REALIZATIONS OF REAL ESTATE PANDEMIC TRENDS It's now Feb 2021 and I have held off this 2021 outlook piece precisely because I was too busy thinking of what to say.Yes, 2021 unlike its predecessor the phenomenal 2020 is perturbly quiet and uneventful. Whether good or bad so far, we don't know. https://www.camella.com.ph/wp-content/uploads/2020/06/2018-CAMELLA-MEADOWS.jpg In the real estate scene, all developers including the top dogs have been silent about their 2020 performance except for one IPO company who happily announced that they even grew by 12% in 2020. This is probably considering that they are still a minor player despite going public. For the big guns, top developer Vista Land has been showing muscle to defend its turf in the horizontal segment. Now that the vertical realm has been challenged on several fronts including the mass exodus of the POGO market, the impending oversupply may occur because of it. Shortly after this and in the offing is the correction in price...